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Research papers

Consumers and brands

This paper focuses on efficiency, advertising investment efficiency, and of course, the most important theme, efficiency measuring. Measuring and efficiency, or efficiency measuring and efficiency - it is the same, because we will not know if we are...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Ampelio Plaza
October 20, 1998
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Citation

Plaza, A. (1998a, October 20). Consumers and brands. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/consumers-and-brands